Case Study
Just Wright Dental
A Custom Video Package
Dr. Justin Wright was one of our first Vibrant Living guests. He has a practice in Corsicana, TX and recently opened a surgical center in Fort Worth, TX. Dr. Wright came to RAD a year after his first Vibrant Living episodes had started to air and wanted to make some minor updates to the original. We made the minor edits, and sent them back to the Dallas FOX affiliate to continue airing. At the time, Dr. Wright wondered what else we could do. We began discussing other video opportunities for his practice…including the option of letting his customers share their real experiences and broadcast it on TV, just like Vibrant Living. We worked out a deal to have the RAD team fly down, and shoot 5 mini-documentaries about 5 of his patients. Unfortunately, scheduling issues led to several of our original patients falling through at the last minute. Being adaptable, we contacted a few other patients and took more of a testimonial approach to the video. While it wasn’t what we set out to create, it ended up offering a significant amount of quality content for his practice to use. Below is the main 28.5 minute broadcast version, his original Vibrant Living episode, as well as 18 short snippets Just Wright Dental will be using on their social media channels (as well as in boosted ads).
